A better way to experience coffee

Help your customers smell—and taste—more of the coffee they love.

SHAD’s patented aroma-enhancing lid creates a more open, enjoyable sipping experience while helping protect against spills and retain heat. It is a distinctive product your customers can understand the moment they try it.

Designed for coffee shops, cafés, specialty retailers, gift programs, and coffee lovers.

Interior view of a SHAD aroma-enhancing coffee cup and lid
Patented Aroma-enhancing lid and spill-resistant baffle design.
Aroma-Enhancing Design
Reusable & Easy to Clean
Retail & Wholesale Options
Lifetime Guarantee
Close-up of the SHAD aroma-enhancing coffee lid

The SHAD difference

A travel lid created for the complete coffee experience.

Standard travel lids can block much of the aroma that contributes to how coffee is experienced. SHAD combines a wide aroma opening with a smaller sipping slit, helping drinkers enjoy the fragrance of their coffee while they sip.

01

More aroma

The wide opening helps coffee aromas reach the nose, supporting a fuller sensory experience.

02

Thoughtful spill resistance

The baffle and outer rim are designed to help protect against splashing and sloshing.

03

Easy everyday use

Reusable, dishwasher-safe options make SHAD practical for the home, office, commute, and café.

Featured collection

Give customers more ways to experience SHAD.

Build a retail assortment around the signature lid, insulated travel cups, handcrafted mugs, and gift-ready options.

SHAD aroma-enhancing replacement lid

SHAD Aroma-Enhancing Lid

A simple upgrade for compatible travel cups, featuring SHAD’s patented aroma-enhancing and spill-resistant design.

View Lid
SHAD STOW stainless steel travel coffee cup

STOW 20 oz. Travel Cup

A stainless-steel, insulated travel cup paired with the signature SHAD lid for coffee lovers on the move.

View STOW
Green handmade SHAD pottery mug

Handmade Pottery Mug

A distinctive artisan-style option that brings warmth, character, and gift appeal to the SHAD collection.

View Mug

For coffee shops and specialty retailers

A product demonstration customers can understand in one sip.

SHAD gives retailers a differentiated, story-driven product that can complement coffee, brewing accessories, gifts, and branded merchandise. Schedule a brief conversation to review the collection, wholesale pricing, margins, inventory needs, and merchandising opportunities.

Request Wholesale Information
Distinctive product story An easy-to-explain innovation centered on aroma, taste, and the ritual of coffee.
Multiple retail options Offer the lid separately, pair it with travel cups, or build a gift-ready assortment.
Merchandising support Discuss displays, product education, and ways to introduce SHAD to your customers.
Personal consultation Connect with Derek Richmond, Chief Aroma Officer, for a focused product review.

Coffee deserves more

“It’s well made, and I can actually smell my coffee—which I couldn’t with other travel cups I’ve used.”

— SHAD customer review

Let customers experience the difference

Bring SHAD to your shop, store, or gifting program.

Start a conversation about wholesale pricing, margins, product demonstrations, seasonal inventory, and the right product mix for your customers.

Start a Wholesale Conversation